Where we challenge what you won't say or you don't know…yet

Posts tagged ‘twitter’

Unlink your Social Media Accounts Today!

Again and again we hear about this wonderful way to be more efficient in the world of social media. Sadly, SOCIAL media isn’t about being efficient it is about relationships and they take time!

One of the tips and tricks shared with you from many self-proclaimed Gurus, Masters, Rockstars, and Ninjas is to save yourself time and be more efficient by using linking your social media profiles to share updates.

  • Ich verstehe nicht
  • No entiendo
  • ik niet begrijp
  • Je ne comprends pas
  • 我不明白 (Wǒ bù míngbái)

They all mean the same thing…I don’t understand.

I don’t understand why these “experts” think that this is a wise choice at all.

Would you go to China and speak Spanish thinking anyone would understand you? Would you go to Germany and speak French? You either learn the language of where you are going or you understand that there will probably be some communication challenges.

Then why would you go to Twitter and speak Facebook? Or go to Facebook and speak Instagram?

Each social media platform has its own language and must be respected if you want to develop relationships and not just sound like a fool.

  • Twitter is limited to 140 characters
  • Instagram is focused on photos and hashtags
  • LinkedIn is business talk and job searching
  • Facebook is conversational and sharing and bragging and over-sharing

These sites and all of the other social media sites out there, use different languages so UNLINK your social media profiles from each other and speak the correct language for each of them.

Here are some examples of what we are speaking about…

Here is a posting that was made on Facebook and because the accounts are linked you can see how it also posted on Twitter. Notice the hashtags on Facebook that didn’t make it to Twitter? Twitter is the profile to use hashtags on and because these were linked they were lost and the user probably doesn’t even know it!

Facebook to Twitter

Here is someone using Instagram and sharing it on Facebook. We have all heard that images work great on Facebook and still, the hashtags are meant for Instagram and should stay there.Instagram to Facebook

Take the time to speak to people in the correct language and stop attempting to save the 30 seconds it takes to make an additional posting. You will be rewarded with true conversation, better relationships and more success on the social media platforms that you have decided to use.

 

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Chadalyst  Go unlink your social media profiles from auto-posting to each other!

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Hashtags: Do and Don’t

What is this elusive hashtag that so many are hoping to capture, tame and train to bring success?

According to en.wiktionary.org, a hashtag is defined as a tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign.

A hashtag is easily recognized by its odd shape. It has been known as a tic-tac-toe board, a pound sign, the number symbol and other fun terms.

The purpose of a hashtag is to group messages together on social media. In other words, branding. By creating a hashtag (just put # in front of your word – it does not have to be a real word) you turn the term to a searchable term and an instant link to other messages containing the same term. Check out the hashtag #mindset to see what we are speaking about (we are not responsible for what you might find)

Before we get into the DO’s and DON’Ts of hashtags let’s be clear on this one thing. Hashtags are a language of social media. Keep hashtags to the social media sites that embrace them such as Twitter, Instagram and Google Plus and keep the hashtags off the social media sites they don’t belong on such as Facebook!

DO

  • Create a hashtag to keep conversations together on a set topic. This will be creating branding for you. Create your hashtag well for your business and your conversation topic.
  • Use hashtags often to keep them top of mind. If you create a hashtag and use it once or twice people will never catch on.
  • Promote your hashtag on marketing materials so people can find your conversations. People don’t randomly search for hashtags. This means you will need to get your hashtags out there in front of people
  • Follow some other hashtags to follow conversations on topics of interest. You do not need to reply or respond as you can be a lurker and just listen and learn – a great way to develop a hashtag is to watch how others are using them.

DON’T

  • Use them with the wrong platforms. Hashtags have a home, and Facebook is not one of those places. Keep the hashtags off Facebook and speak the right language.
  • Attempt to stuff too many hashtags into a social posting. Keep the total number of hashtags to three or less – if your postings are stuffed with hashtags there is no information of value and people will quickly stop listening to you.
  • Give up on a hashtag just because others aren’t using it in the first 24 hours. It will take time for you to develop a hashtag that is worth following – as mentioned in the DO section it will take time and marketing before people are using your hashtag as well. Have patience and it will come together.
  • Keep changing your hashtag. This is a way you brand a topic and conversation and if you use a different hashtag each time you have an event people will never know where to find you – We see too often that people have an event and use a hashtag and the same company will have another event the next month and change hashtags. This is usually done to standout with their hashtag and it works for the shelf life of the day before fading away and not followed up with. If the company had used a consistent hashtag they would have improved their branding and continued conversations

When we say Wednesday what do you think of? Hump day most likely.
When we say Friday what do you think of? TGIF and the start of the weekend probably.
When we then mention Sunday what do you think of? Football day possibly? Day at church? End of the weekend?

Whatever the answer to this you think the same thing each time. Sunday, Wednesday and Friday (as well as the other 4 days) have branded themselves with specific triggers for you. Imagine if each week the names were changed? Doesn’t make sense does it? Neither does changing your hashtags!

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Chadalyst – Create a hashtag, post something on Twitter using a hashtag, listen to a hashtag to learn. Do it today!

Join Chad Hyams and Ember Seminars on Facebook and on Twitter and share your thoughts.

6 Warning Signs That You Are Using Social Media Wrong

We have heard from many “gurus” “experts” and even “ninjas” about making sure we develop relationships on social media. Do any of them really help us figure out how to use Social Media correctly or do they just come up with cool sounding titles for themselves?

Where else can you post to 1 billion users? How many other places are there that you can tweet to millions of people? Are there other places to connect with that many other professionals without even getting out of bed?

Facebook, Twitter, LinkedIn and so many other platforms have come onto the scene and every company is looking to social media to solve all of their challenges.

Here is a list of 6 warning signs that you are using social media wrong AND tips to help you with each of them so you can move in the right direction.

1) Your profile is not up to date
The first thing that people learn about you is what you have in your profile. If you are not up to date, then you are doing it wrong! Check to be sure you have the important jobs showing up and not all of the odd jobs you have had.
What about your contact info? If you are hoping to have people reach out and contact you make sure you are openly sharing your correct contact information. Get over the issue of someone might spam you!

Now let’s take a look at some of the things that you are posting, tweeting, and sharing on the different social media platforms and the warning signs that you are using social media wrong…

2)It is all about you
Take a look at your recent postings. Are they all about the wonderful things you are doing? Then you are doing it wrong. Make sure you are helping others solve problems. Make sure you are you sharing with others something you learned, read or saw. Make sure you remember that success on social media comes from listening, not talking

3)You post and run
When you do post something of value and people comment or retweet your posting do you return to engage with them? If you aren’t then you are doing it wrong. Take a moment to say thank you, to answer the follow-up question, to stay part of the conversation.
4)You are in it for the Klout perks
The point of a posting or a tweet is to share and engage, not get 500 people to like something so your Klout score can climb. If that is why you are posting, then you are doing it wrong! It is better to have 5 people comment and engage with you fully then 500 people comment and not really care. Care about Klout, then get Klout Klarity
5)You tag everyone for no reason
Are you are the person posting a photo, making a comment or writing a tweet and tagging or mentioning everyone possible for no reason other than you hope they will engage with you? You are doing it wrong! Tag people in photos with you. Tag someone who you are talking about. Mention someone who you are engaging with. Do not just tag hoping people pay attention to you.
6)You are extremely negative
Everyone has a bad day. If you are having a bad life and sharing it all the time, you are doing it wrong! Be transparent on social media and don’t post about some perfect life you aren’t really living. Don’t be the person that never has anything positive to say and wants to complain and bring everyone else down.

You can do it right and these 6 Warning Signs That You Are Using Social Media Wrong should help you make steps in the right direction.

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Chadalyst Make a commitment to watch for your warning signs and take steps in the right direction so you can DO IT RIGHT!

Join Chad Hyams and Ember Seminars on Facebook and on Twitter and share your thoughts.

7 Deadly Sins of Facebook

What is the etiquette of Facebook?

Check out these 7 Deadly Sins that are occurring all the time. Let us know in the comments which sin you suffer from and what sins missed this list.

1)The Terrible Typo
One of the biggest etiquette errors is the simple typo on Facebook. This one is so simple to overcome as Facebook even puts a red line under the misspelled words! Take a moment, read your postings and comments before you press submit.
Take a moment and learn that a lot is 2 words and the difference between their/there/they’re and all of the other simple errors.
When you have typos in your postings and comments it shows people that you are sloppy and don’t care about them enough to get it right.

2)Frequent Photos
Just because you have heard that adding a photo to a posting can increase your exposure and engagement on Facebook doesn’t mean every posting needs a photo. A posting about the weather does not need to be accompanied by an image of the sun or the rain. A posting about a movie does not need to have the movie poster or lead actor image attached to the posting.
A photo can be powerful as we all know that a picture is worth a thousand words. Just remember that too many photos and you become the person that just talks too much and nobody is listening to anymore.

3)Tagging Trauma
You need to stop tagging people in your comments and photos for no reason other than to get them see what you are saying. When you take a photo of a building or the sun, why are you tagging people in that photo? When you post a photo quote (see #2) why are you tagging people? Tag people in photos when they are with you or were with you at the event. Tag people in comments when you are talking to them or about them. Otherwise, stop tagging people just to engage with them.

4)Endless Events
It is great that you have an art show, an open house, a book signing or whatever your event is. Why are you inviting people who live across the country and won’t be there? If you are using the power of Facebook to promote an event make sure you invite the people who can benefit from the event instead of clicking “invite all”

5)Group Growing
Groups can be wonderful places to share information and photos and inside jokes and anything else you are focusing your group on. This does not give you permission to add everyone you know to your group. Send a request, post about the group and invite people to it. Stop adding everyone to your group as most will leave and never come back.

6)Twitter Talk
You are on Facebook not Twitter. Would you speak Italian to a German-speaking person? Would you speak French to an English-speaking person? Why are you speaking Twitter to Facebook? Stop abbreviating your words as you are not limited on characters on Facebook. Stop using hashtags unless it is part of a post for a reason.

7)Missing Person Profile Photo
Your profile photo is YOUR PROFILE PHOTO. Not a place for your profile to be of your pet, of your company logo or of anything inanimate. Your spouse, your children and your pet are allowed to be in your profile photo as long as you are there with them! Your profile photo shows up on each status update and each comment you make. Be sure that people know who you are.
*This sin has an exception – if you are changing your profile photo for a short-term to support a charity or event, just make sure to change it back.

Chadalyst – Review this list and go fix any of the sins you are currently guilty of. Pay attention to your future postings. Share this blog with someone you know is guilty of these sins and help make Facebook a better place for all.

Join Ember Seminars on Facebook and on Twitter and share your thoughts.

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