It is time to get some Klout Klarity. In a search to find out if we are as important as we think we are we turn to sites such as Klout. When we don’t get the answer that we want (we aren’t as important as we hope to be) we then find the site’s weaknesses and bash Klout as a scoring system.
In this posting we are going to look at the ways that Klout works.
We understand there are ways to “game” the system and we will not cover those here. Every system has a flaw and someone will always find the way to work the system. If you just use Klout for what it is, you will find it useful and the future applications are powerful.
-Forget Your Score and Track Your Progress Instead
It doesn’t matter if your score is 20, 30, 40 or higher. Use Klout to monitor your score and watch for it to climb or drop. If your score is climbing you improving in the area of engagement. If your score is dropping you are lacking in social engagement. Track this on a regular basis and continue with your success or halt your drop.
Side note – according to Klout the average score is actually 20 and as it climbs it becomes exponentially harder to continue climbing
-Learn How to Understand the Klout Charts
Learn how to understand the charts on Klout. Track your True Reach, Amplification and Network to watch and see how many people are responding to the things you are posting. Is your network growing or shrinking? Are they acting on the things you are saying? Check out your Klout style to see if you are content creator or someone who syndicates important information or something in between
Want to know what someone is talking about socially most of the time? Check out their Klout page and see the topics that they are influential in. Some people will have no topics and some will have many. These are the things that you can expect them to focus their social voice on.
Are you wondering about a specific topic like your home town or a company like Apple or a topic like Realtors? Just enter the category into Klout’s search bar and find out whom Klout believes is the most influential and even more importantly find out who the users believes are the most influential as top +K recipients (more on +K later)
-Let People Know You Are Listening
There is nothing that will keep someone generating great content more than others thanking them for what they are sharing and letting them know that you are listening. Visit their Klout page and give them +K in the topic they are influencing you about. This is your way of saying “thank you for sharing on the topic of _____”
These last two things are great bonuses to Klout on top of everything else.
-Earn Free Things
Check in and check the Perks! You never know what could be coming your way. Maybe a gift card from American Express or an iTunes gift card or a tv series on DVD or any other number of perks depending on you. Free things never hurt and all the companies want is you as an influential person to speak about them. (NOTE – for the record I have received each of these perks at one time or another so I know they happen)
There are many people out there that love their badges. From the Boy Scouts to the Foursquare users and Klout is no exception with their achievements. Check out what others have earned badges for and earn your own for giving +K, viewing profiles, reaching score plateaus and so much more. These badges are just a visual representation of what a user has achieved.
Chadalyst – Check out your Klout score and set a goal for the next level you will reach on Klout and by when. Then go interact with people on social networks!
Share in the comments below your current Klout score.