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Archive for the ‘technology’ Category

Four Reasons You Should Be Using Foursquare

We have heard from many that foursquare is a game or that foursquare makes no sense to them. We hope that we can shed some light on how to use foursquare that make sense.

Let’s quickly start with what foursquare is.

According to foursquare they are a “…free app that helps you and your friends make the most of where you are. When you’re out and about, use foursquare to share and save the places you visit…”

An easy way to describe foursquare is an app that allows you to check in wherever you go to share information about locations.

Many people ask, why should they even use it. We are going to share with you the four reasons you should use foursquare. It doesn’t matter what you do for work all of these tips can be applied to help you grow.

1)Use foursquare to become a local expert.
Checking in is great and can earn you points, badges, mayorship and specials. The best thing you can do is take a moment and share a tip about the location where you are checking in.

  • Are you at a restaurant? Leave a tip for the item to avoid on the menu, or the best server that people should ask for.
  • Are you at a park? Leave a tip for the best spot to watch the sunset.
  • Are you at the mall? Leave a tip for the best place to find a parking spot.

Become someone who is filled with helpful information and create personal branding and become the local expert. This will also help you increase your Klout.

2)Time to do something new.
We have all had that feeling of wanting to go someplace new and not knowing where to go. Use foursquare to help solve that challenge. Open foursquare and select “Explore” and find places near by that are for eating, that are offering foursquare specials and other categories.

Of course you will see the tips left by others (see point 1) and then find a new place to explore

3)Grow your own business.
With all of these people checking in and leaving tips you should make sure you take a moment and create and verify your own business. By having your own business on foursquare you are giving others the chance to check in at your location, share tips about you and earn specials. With the changes at foursquare you can now also push out information to your clients with news, deals and other information about your location.

4)Save save and save
The fourth reason to be using foursquare would be to save. Many businesses are offering a deal if you check in.

  • Get a free upgrade on your drink.
  • Get a free appetizer with your order.
  • Get money off your purchase.

How can a simple click on your phone to save money not be worth it?

There are other reasons to use foursquare as well. One of the fun parts is to steal a mayorship (check in most often at a venue) from friends and earn badge. Badges are like boy scout merit badges and you earn them for different activities. Learn more about badges.

Foursquare can’t hurt you and it can help you. Why wouldn’t you add this simple app to your daily routines?

Chadalyst – Start using foursquare and if you are using it, go leave a tip for someone at your favorite place to check in.

Join Ember Seminars on Facebook and on Twitter and share your thoughts.

Klout Klarity

It is time to get some Klout Klarity. In a search to find out if we are as important as we think we are we turn to sites such as Klout. When we don’t get the answer that we want (we aren’t as important as we hope to be) we then find the site’s weaknesses and bash Klout as a scoring system.

In this posting we are going to look at the ways that Klout works.

We understand there are ways to “game” the system and we will not cover those here. Every system has a flaw and someone will always find the way to work the system. If you just use Klout for what it is, you will find it useful and the future applications are powerful.

-Forget Your Score and Track Your Progress Instead
It doesn’t matter if your score is 20, 30, 40 or higher. Use Klout to monitor your score and watch for it to climb or drop. If your score is climbing you improving in the area of engagement. If your score is dropping you are lacking in social engagement. Track this on a regular basis and continue with your success or halt your drop.
Side note – according to Klout the average score is actually 20 and as it climbs it becomes exponentially harder to continue climbing

-Learn How to Understand the Klout Charts
Learn how to understand the charts on Klout. Track your True Reach, Amplification and Network to watch and see how many people are responding to the things you are posting. Is your network growing or shrinking? Are they acting on the things you are saying? Check out your Klout style to see if you are content creator or someone who syndicates important information or something in between

-Explore People
Want to know what someone is talking about socially most of the time? Check out their Klout page and see the topics that they are influential in. Some people will have no topics and some will have many. These are the things that you can expect them to focus their social voice on.

-Explore Topics
Are you wondering about a specific topic like your home town or a company like Apple or a topic like Realtors? Just enter the category into Klout’s search bar and find out whom Klout believes is the most influential and even more importantly find out who the users believes are the most influential as top +K recipients (more on +K later)

-Let People Know You Are Listening
There is nothing that will keep someone generating great content more than others thanking them for what they are sharing and letting them know that you are listening. Visit their Klout page and give them +K in the topic they are influencing you about. This is your way of saying “thank you for sharing on the topic of _____”

These last two things are great bonuses to Klout on top of everything else.

-Earn Free Things
Check in and check the Perks! You never know what could be coming your way. Maybe a gift card from American Express or an iTunes gift card or a tv series on DVD or any other number of perks depending on you. Free things never hurt and all the companies want is you as an influential person to speak about them. (NOTE – for the record I have received each of these perks at one time or another so I know they happen)

-Earn Badges
There are many people out there that love their badges. From the Boy Scouts to the Foursquare users and Klout is no exception with their achievements. Check out what others have earned badges for and earn your own for giving +K, viewing profiles, reaching score plateaus and so much more. These badges are just a visual representation of what a user has achieved.

Chadalyst – Check out your Klout score and set a goal for the next level you will reach on Klout and by when. Then go interact with people on social networks!

Share in the comments below your current Klout score.

Join Ember Seminars on Facebook and on Twitter and share your thoughts.

7 Deadly Sins of Facebook

What is the etiquette of Facebook?

Check out these 7 Deadly Sins that are occurring all the time. Let us know in the comments which sin you suffer from and what sins missed this list.

1)The Terrible Typo
One of the biggest etiquette errors is the simple typo on Facebook. This one is so simple to overcome as Facebook even puts a red line under the misspelled words! Take a moment, read your postings and comments before you press submit.
Take a moment and learn that a lot is 2 words and the difference between their/there/they’re and all of the other simple errors.
When you have typos in your postings and comments it shows people that you are sloppy and don’t care about them enough to get it right.

2)Frequent Photos
Just because you have heard that adding a photo to a posting can increase your exposure and engagement on Facebook doesn’t mean every posting needs a photo. A posting about the weather does not need to be accompanied by an image of the sun or the rain. A posting about a movie does not need to have the movie poster or lead actor image attached to the posting.
A photo can be powerful as we all know that a picture is worth a thousand words. Just remember that too many photos and you become the person that just talks too much and nobody is listening to anymore.

3)Tagging Trauma
You need to stop tagging people in your comments and photos for no reason other than to get them see what you are saying. When you take a photo of a building or the sun, why are you tagging people in that photo? When you post a photo quote (see #2) why are you tagging people? Tag people in photos when they are with you or were with you at the event. Tag people in comments when you are talking to them or about them. Otherwise, stop tagging people just to engage with them.

4)Endless Events
It is great that you have an art show, an open house, a book signing or whatever your event is. Why are you inviting people who live across the country and won’t be there? If you are using the power of Facebook to promote an event make sure you invite the people who can benefit from the event instead of clicking “invite all”

5)Group Growing
Groups can be wonderful places to share information and photos and inside jokes and anything else you are focusing your group on. This does not give you permission to add everyone you know to your group. Send a request, post about the group and invite people to it. Stop adding everyone to your group as most will leave and never come back.

6)Twitter Talk
You are on Facebook not Twitter. Would you speak Italian to a German-speaking person? Would you speak French to an English-speaking person? Why are you speaking Twitter to Facebook? Stop abbreviating your words as you are not limited on characters on Facebook. Stop using hashtags unless it is part of a post for a reason.

7)Missing Person Profile Photo
Your profile photo is YOUR PROFILE PHOTO. Not a place for your profile to be of your pet, of your company logo or of anything inanimate. Your spouse, your children and your pet are allowed to be in your profile photo as long as you are there with them! Your profile photo shows up on each status update and each comment you make. Be sure that people know who you are.
*This sin has an exception – if you are changing your profile photo for a short-term to support a charity or event, just make sure to change it back.

Chadalyst – Review this list and go fix any of the sins you are currently guilty of. Pay attention to your future postings. Share this blog with someone you know is guilty of these sins and help make Facebook a better place for all.

Join Ember Seminars on Facebook and on Twitter and share your thoughts.

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