Speaking at the Keller Williams Mega Technology Camp event on the topic of Google. With a mix of the Keller Williams belief system of God, Family and Business and the steps to success on Google we wanted to bring you…the 10 Commandments of SEO
While the true 10 Commandments are carved in stone and have stood the test of time, please understand that the commandments of SEO change often and by the time you read this who knows what changes Google has created.
1)Thou shall use proper grammar and spelling
This is a big one now as Google is reading the blogs and if you can’t write like an expert then you probably are not an expert. Learn the difference between, there, their and they’re!
2)Thou shall write naturally
If you are writing and then inserting your keywords it will make your work sound spammy. If it sounds spammy, it will be considered spam.
3)Thou must title correctly
When you title your blog postings you need to make sure you include your keyword or key phrase if you are planning to hope people find you while searching.
4)Name thy images properly
When you upload a photo change the name from img4657.jpg that shows up automatically and name the photo with your keyword (and make sure that your image is what you say it is!)
5)Thou must update regularly
If you want Google to know that you are alive you need to give it signs. The easiest way to do that is to update your website or your blog on a regular basis.
6)Take advantage of the press
Help your local papers and other press outlets by creating press releases about you, your company and other things news worthy.
7)Thy shall write white papers
People go online and search for solutions. Write white papers to solve problems and bring information to people
8)Thou shalt remember links
These are the veins that bring the blood to the heart of your website. Get links from reputable sources that Google looks kindly upon.
9)Thou must alter thy anchor text
Change the terms you use as your hyperlinks to different ideas on the theme. For example in one location use the link Things You Shouldn’t Do On Facebook and in another location use 7 Deadly Sins of Facebook
10)Thou must be geographically specific
Google is watching us all and knows where we are. Make sure that you are geographically specific with your keywords. If your product has nothing to do with geography be specific on your key phrase as terms like “SEO” or “training” won’t bring many results.
Follow these commandments and you will be rewarded. Of course as these commandments aren’t carved in stone…make sure you check back for future updates!
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Chadalyst – Believe in the word, believe the commandments and pick the one that you are not following and start today!